Traffic and lead generation in B2B: effective promotion channels in complex niches
Posted: Mon Jan 27, 2025 6:01 am
As we have already noted above, to maximize the effectiveness of media advertising, promotion must be comprehensive.
Mix of sites
We are, of course, talking about online promotion.
We recommend using:
advertising networks: for example, Yandex media advertising, programmatic platforms, MTS Marketer. Placement formats: banners, gifs, videos;
geoservices: geomedia advertising Yandex, 2GIS. Possible formats: banners, video;
media services and video hosting sites where banners, jamaica consumer email list videos, and audio are available;
aggregator sites and news portals. For example, banners on vc;
marketplaces that allow you to display banners;
social networks to post videos and banners there.
Useful material:
Using different targeting
For example, by:
key phrases;
socio-demographic characteristics;
life events;
professions;
behavioral factors;
categories of interests;
conference audiences, competitors;
look-alike audiences;
retargeting.
Mix of sites
We are, of course, talking about online promotion.
We recommend using:
advertising networks: for example, Yandex media advertising, programmatic platforms, MTS Marketer. Placement formats: banners, gifs, videos;
geoservices: geomedia advertising Yandex, 2GIS. Possible formats: banners, video;
media services and video hosting sites where banners, jamaica consumer email list videos, and audio are available;
aggregator sites and news portals. For example, banners on vc;
marketplaces that allow you to display banners;
social networks to post videos and banners there.
Useful material:
Using different targeting
For example, by:
key phrases;
socio-demographic characteristics;
life events;
professions;
behavioral factors;
categories of interests;
conference audiences, competitors;
look-alike audiences;
retargeting.