Traffic and lead generation in B2B: effective promotion channels in complex niches

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As we have already noted above, to maximize the effectiveness of media advertising, promotion must be comprehensive.

Mix of sites

We are, of course, talking about online promotion.

We recommend using:

advertising networks: for example, Yandex media advertising, programmatic platforms, MTS Marketer. Placement formats: banners, gifs, videos;
geoservices: geomedia advertising Yandex, 2GIS. Possible formats: banners, video;
media services and video hosting sites where banners, jamaica consumer email list videos, and audio are available;
aggregator sites and news portals. For example, banners on vc;
marketplaces that allow you to display banners;
social networks to post videos and banners there.

Useful material:

Using different targeting

For example, by:

key phrases;
socio-demographic characteristics;
life events;
professions;
behavioral factors;
categories of interests;
conference audiences, competitors;
look-alike audiences;
retargeting.