Maintain records of consent
Posted: Wed Jun 18, 2025 6:00 am
Be transparent about how personal data is collected, used, and stored.
Provide easy data access and deletion rights for users.
Ensure clear and easy unsubscribe options.
CCPA (California Consumer Privacy Act) - California, United States: Grants California consumers significant rights regarding their personal information.
Key Requirements: Similar to GDPR in granting rights to europe cell phone number list access, delete, and opt-out of the "sale" of personal information.
How a Professional ESP Helps with Compliance (and why Gmail falls short):
Built-in Unsubscribe Links: All legitimate ESPs automatically include a one-click unsubscribe link in the footer of every marketing email, a legal requirement. Gmail group emails do not have this feature unless you manually code and manage it, which is prone to error and non-compliance.
Consent Management & Records: ESPs offer tools for managing consent, including timestamped opt-ins, and facilitate double opt-in processes which provide strong proof of consent.
Preference Centers: Many ESPs allow you to create preference centers where subscribers can easily manage their subscription settings, opting out of certain types of emails rather than a full unsubscribe, which aids retention.
Physical Address Inclusion: ESP templates typically prompt you to include your required physical postal address in the footer.
Automated Bounce & Spam Complaint Handling: ESPs automatically detect and remove bounced (undeliverable) email addresses and handle spam complaints, which helps maintain list hygiene and protect your sender reputation, crucial for compliance.
Provide easy data access and deletion rights for users.
Ensure clear and easy unsubscribe options.
CCPA (California Consumer Privacy Act) - California, United States: Grants California consumers significant rights regarding their personal information.
Key Requirements: Similar to GDPR in granting rights to europe cell phone number list access, delete, and opt-out of the "sale" of personal information.
How a Professional ESP Helps with Compliance (and why Gmail falls short):
Built-in Unsubscribe Links: All legitimate ESPs automatically include a one-click unsubscribe link in the footer of every marketing email, a legal requirement. Gmail group emails do not have this feature unless you manually code and manage it, which is prone to error and non-compliance.
Consent Management & Records: ESPs offer tools for managing consent, including timestamped opt-ins, and facilitate double opt-in processes which provide strong proof of consent.
Preference Centers: Many ESPs allow you to create preference centers where subscribers can easily manage their subscription settings, opting out of certain types of emails rather than a full unsubscribe, which aids retention.
Physical Address Inclusion: ESP templates typically prompt you to include your required physical postal address in the footer.
Automated Bounce & Spam Complaint Handling: ESPs automatically detect and remove bounced (undeliverable) email addresses and handle spam complaints, which helps maintain list hygiene and protect your sender reputation, crucial for compliance.