Maintain records of consent

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Be transparent about how personal data is collected, used, and stored.
Provide easy data access and deletion rights for users.
Ensure clear and easy unsubscribe options.

CCPA (California Consumer Privacy Act) - California, United States: Grants California consumers significant rights regarding their personal information.
Key Requirements: Similar to GDPR in granting rights to europe cell phone number list access, delete, and opt-out of the "sale" of personal information.
How a Professional ESP Helps with Compliance (and why Gmail falls short):

Built-in Unsubscribe Links: All legitimate ESPs automatically include a one-click unsubscribe link in the footer of every marketing email, a legal requirement. Gmail group emails do not have this feature unless you manually code and manage it, which is prone to error and non-compliance.
Consent Management & Records: ESPs offer tools for managing consent, including timestamped opt-ins, and facilitate double opt-in processes which provide strong proof of consent.
Preference Centers: Many ESPs allow you to create preference centers where subscribers can easily manage their subscription settings, opting out of certain types of emails rather than a full unsubscribe, which aids retention.
Physical Address Inclusion: ESP templates typically prompt you to include your required physical postal address in the footer.
Automated Bounce & Spam Complaint Handling: ESPs automatically detect and remove bounced (undeliverable) email addresses and handle spam complaints, which helps maintain list hygiene and protect your sender reputation, crucial for compliance.