How Personalization Tools Display the Relevant Offer
Posted: Mon Dec 23, 2024 4:31 am
Personalization Software Example 1: Personalized Landing Pages
eCommerce Personalization Software Meaning: What is it?
We've covered the basics of eCommerce persona cell phone lists lization software in a previous article titled "What is eCommerce Personalization".
As opposed to a static, one size fits all experience, eCommerce personalization allows stores to change site elements based on the customer.
A site element can be anything: an image, text, popups, recommendation widget, or page layout.
The software recognizes if the visitor is new or returning, and uses a variety of demographic variables and on-site behavior to create offers.
More advanced software uses a combination of machine learning and merchandising rules to dynamically create these offers in real time.
Personalization Software Benefits and Capabilities
eCommerce Personalization Software Meaning: What is it?
We've covered the basics of eCommerce persona cell phone lists lization software in a previous article titled "What is eCommerce Personalization".
As opposed to a static, one size fits all experience, eCommerce personalization allows stores to change site elements based on the customer.
A site element can be anything: an image, text, popups, recommendation widget, or page layout.
The software recognizes if the visitor is new or returning, and uses a variety of demographic variables and on-site behavior to create offers.
More advanced software uses a combination of machine learning and merchandising rules to dynamically create these offers in real time.
Personalization Software Benefits and Capabilities