How Personalization Tools Display the Relevant Offer

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Personalization Software Example 1: Personalized Landing Pages
eCommerce Personalization Software Meaning: What is it?


We've covered the basics of eCommerce persona cell phone lists lization software in a previous article titled "What is eCommerce Personalization".



As opposed to a static, one size fits all experience, eCommerce personalization allows stores to change site elements based on the customer.



A site element can be anything: an image, text, popups, recommendation widget, or page layout.



The software recognizes if the visitor is new or returning, and uses a variety of demographic variables and on-site behavior to create offers.



More advanced software uses a combination of machine learning and merchandising rules to dynamically create these offers in real time.

Personalization Software Benefits and Capabilities