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Not sure who your target audience is? Let’s talk about how to identify your ideal customer profile.

How to Identify Your Ideal Customers, Fast
Look at your bread-and-butter customers: What type of customer has been the easiest to sell to? Which ones see the best results from what you’re selling? Who gives you the most referrals? Others like these are your target audience.
Do market research: Identify the pain points you solve for your customer base. This could be as simple as Googling or could involve surveying your current customers. Dig up some insights that can help you get specific on who you should be doing outreach to.
Go deep on demographics and customer needs: Go to your favorite social media sites—LinkedIn is great for B2B sales, or you might try Facebook groups if you’re selling services locally. Find out what people within your target market are discussing, and identify their pain points. Look for patterns in the types of people who will see the most success with what you’re offering, and nail down that target market. (Note: this is a step that many salespeople skip, so digging deep here can give you a big advantage).
For example, let’s say you own a power washing company. Look at your most consistent customers, and find out what they all have in common (like the demographics, building type, neighborhood, etc.) Then, search real estate sites or Google to find similar homes or businesses. Finally, you can dig into a social media site like Nextdoor and search "power washing" to see what people are asking about it.

Remember: this doesn’t have to be complicated. Within a few greece telegram data hours, you should be able to nail down specific characteristics that you want to target.

Do you really know who your ideal customer is?



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Become an Expert at What You’re Selling
You can’t sell anything if you don’t know what you’re talking about.

Case in point: At my first sales job, I was tasked with cold calling and emailing scientists conducting clinical trials. Not an easy task for an economics major.