Using Advanced Retargeting for Bottom-of-Funnel Leads

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The media are adapting more or less well to the crisis – COVID-19 is forcing the media to reinvent themselves and to organize themselves to guarantee the continuity of information in the face of this event that is already taking on a larger scale than September 11. Canal+ in the clear (not for much longer), articles without paywalls, programs adapted to children , the media are adapting their offer to the crisis and increasing the number of free offers . Broadcasters of sporting events must also rethink their offer. For the moment, TV audiences are increasing, but for how long ? To what extent will the coronavirus shape the future of television? Advertisers are also moving away from content related to the virus. The pandemic is good for the online press ; but it could also spell the end for many alternative media . And already Belgian newspapers are asking their employees to reduce their salaries. Local initiatives are emerging, but some titles already no longer have advertising.

Meanwhile, the French cinema ecosystem is very gambling data greece tense , and the future of the Cannes festival uncertain.

Culture – With operas and theatres closed, culture is going online : the INA is giving free access to its offerings for 3 months, the Berliner Philharmoniker, the Paris Opera and the Met are broadcasting shows for free. Museums can also be visited from home, and the #Culturecheznous operation lists initiatives to bring culture into your home .



The network under pressure – With our entire lives moving online, the Internet is under strain. The EU is warning of tensions over broadband during these times of confinement and teleworking . US access providers are committed to not cutting off the Internet to individuals and SMEs , as well as to opening public Wi-Fi hotspots. What if Netflix, YouTube and Fortnite were cut off? Netflix is ​​taking measures to reduce its traffic . YouTube is also downgrading the quality of its videos in Europe to protect the network. Facebook wants to avoid the “collapse” of its servers in the face of peak usage .