So always consider everything right away.
Posted: Tue Jan 28, 2025 7:19 am
Elements of the banner should be included there and it would be fatal if the user had to click through various websites to land on the advertised product.
In recent years there has been a lot of talk about a crisis in display advertising.
Despite the fears, do you still see future potential in this type of advertising? Display marketing is still an integral part of digital marketing strategies.
I see display marketing on a solid basis in the future too. In the background, increasingly sophisticated performance technologies are becoming more important.
Marketing experts are getting better at planning target rcs data thailand groups, timing and impact. Video banners and mobile optimized banners have been under discussion for some time and are performing better and better in terms of KPIs.
Display marketing is simply ideal for introducing customers to a brand and creating awareness. And in display marketing we can rely on improved technologies that recognize ad fraud, bots, fake data and ad blockers and treat them accordingly.
All in all, I don't think that marketing managers will miss out on the opportunities offered by display marketing, not even in the future.
In-app advertising is not yet fully developed and is becoming increasingly popular. What problems are advertisers currently facing? I agree, I also see a need to catch up with in-app advertising.
It is proven that more and more apps are being downloaded and people are spending more time on their smartphones than ever before, but at the same time apps are quickly uninstalled again when the phone's memory is full.
Loyalty to apps leaves a lot to be desired. You create personalized strategies and campaigns, invest, and in the end the app is uninstalled again with just a few clicks.
Users must therefore recognize the added value of an app, and this can only be achieved through relevant content with real benefits for the user.
However, I believe that we will see new dynamics here in the future and that a lot will happen in the field of in-app advertising.
Do you have any final tips or anything you would like to share with our readers? Stay curious and flexible.
Online marketing is an exciting field and there is something new to discover every day. Focus your tasks on the essentials and trust in your network.
And above all, enjoy the New Year. Thank you very much for the interview and all the best!
In recent years there has been a lot of talk about a crisis in display advertising.
Despite the fears, do you still see future potential in this type of advertising? Display marketing is still an integral part of digital marketing strategies.
I see display marketing on a solid basis in the future too. In the background, increasingly sophisticated performance technologies are becoming more important.
Marketing experts are getting better at planning target rcs data thailand groups, timing and impact. Video banners and mobile optimized banners have been under discussion for some time and are performing better and better in terms of KPIs.
Display marketing is simply ideal for introducing customers to a brand and creating awareness. And in display marketing we can rely on improved technologies that recognize ad fraud, bots, fake data and ad blockers and treat them accordingly.
All in all, I don't think that marketing managers will miss out on the opportunities offered by display marketing, not even in the future.
In-app advertising is not yet fully developed and is becoming increasingly popular. What problems are advertisers currently facing? I agree, I also see a need to catch up with in-app advertising.
It is proven that more and more apps are being downloaded and people are spending more time on their smartphones than ever before, but at the same time apps are quickly uninstalled again when the phone's memory is full.
Loyalty to apps leaves a lot to be desired. You create personalized strategies and campaigns, invest, and in the end the app is uninstalled again with just a few clicks.
Users must therefore recognize the added value of an app, and this can only be achieved through relevant content with real benefits for the user.
However, I believe that we will see new dynamics here in the future and that a lot will happen in the field of in-app advertising.
Do you have any final tips or anything you would like to share with our readers? Stay curious and flexible.
Online marketing is an exciting field and there is something new to discover every day. Focus your tasks on the essentials and trust in your network.
And above all, enjoy the New Year. Thank you very much for the interview and all the best!