When a site visitor is given a bonus in the form of a gift or a discount for registration, this allows increasing the number of clients willing to fill out a form where they need to indicate their contacts. This can be communicated using a bright banner or a pop-up window.
However, it is necessary to take into account that the gift should be attractive to potential buyers, only in this case they will want to register on the site. This could be a savings or discount card, some kind of surprise or a discount on the first purchase.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Subscribe to our newsletter and news
This option can also be bangladesh email list designed using a pop-up window or a feature-box placed in the site header. However, when setting up these plugins, it is necessary to make sure that they are unobtrusive and do not block the view for site visitors while browsing the catalog.
The call to subscribe to the news should be short and motivating to action. Often on the feature box you can see phrases like: "Subscribe to the news, and you will be the first to know about sales and arrivals."
The higher the quality and uniqueness of the content on the site, the more attractive it will be for both people and search engines. Email newsletters allow you to gather visitors who are interested in this type of communication. The main task here is the correct selection of information, it should be interesting to visitors of the online store.
According to research conducted in the field of marketing, it was found that it is information mailings that allow you to get a much greater effect than promotional ones. The reason is that letters containing news about sales and promotions are perceived by users as spam, so they immediately end up in the basket.
Quizzes, contests and surveys
By holding contests with prizes, you can significantly expand your audience. As a rule, their essence lies in surveying users registered on the site. As a result, the one who answers the questions better than the others becomes the winner and receives a prize. Using this method, you can not only take contacts from customers, but also increase sales.
According to statistics, about half of those who did not win the contest but participated in it, buy something within six months after it ended. It is worth noting that users like different surveys, so they willingly leave their contacts during their completion.
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Online calculators and online tests
A store that has online calculators or tests on its website can easily collect contact information from visitors. This is done in such a way that after completing the tasks, the client is asked to provide their email address, to which they will receive the results.
However, it is necessary to take into account that the calculator should be installed that corresponds to the store's activities. Thus, for an organization engaged in the trade of building materials, this should be a form for calculating the consumption of products, and for a clothing store - a tool for determining the size of a suit (women's or men's).
Online calculators and online tests.