Google regularly preaches that high-quality content is an important factor for Google's ranking criteria. Among other things, the term EAT (Expertise / Authority / Trustworthiness) is also repeatedly mentioned in the same context. According to John Müller, if you put fresh content on your own website, it is a warning signal if this content is not indexed independently by Google and you have to create your own indexing via the Google Search Console. In a Twitter post, the Google employee said that it could be a sign of poor quality content if it is not indexed independently by Google.
The same number of words as 1st place does not help
In another Twitter message, John Müller spoke out about another supposed myth about improving Google rankings. When it comes to word length, many users have so far based their decision on the number of words in the first-placed search for the respective keyword. However, this is by no means a sufficient criterion, according to Müller. If you rcs data europe only rely on the length of the text, many other important factors are excluded when creating the text, which are essential to improving your own ranking. The text should definitely offer added value for the user. He/she should recognize that the text found helps with his/her Google search and provides him/her with all the information necessary to reach the respective user goal. Other points also play an important role: Are there other subtopics that can be linked to in order to help the user? How is the text structured? Are there other media (images, graphics, videos, audio files, etc.) that could offer the user added value? What is the point of creating the text? What should the user do at the end? You should always keep this in mind.
Google will not (yet) include nofollow links in its evaluation
In what at first glance seems to be a somewhat confusing back and forth between various statements from the past, Google will not currently take all other link attributes other than "follow" into account. This applies to the areas of crawling, indexing and as a ranking factor. Although it has been stated in the past that all other link attributes (nofollow, gsc, sponsored) could be included, this does not seem to be the case, as announced in September 2019. On the one hand, this seems to be primarily related to training the algorithm to first determine which links, regardless of which attribute they have, should be taken into account. This topic does not seem to be completely rejected at the moment, which is why it remains to be seen when Google will issue an official statement on the subject