In a webmaster hangout, Google employee John Müller said that the crawler can only find out what the exact structure of the website is and the context in which the respective subpages relate to each other with the help of an existing internal linking structure. In this context, internal linking is even more important than the sitemap.xml file. It should therefore be clear by now that internal linking should not be ignored.
Too many ads on the website can lead to a bad user experience and...
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ohn Müller made another statement in the same rcs data switzerland Webmaster Hangouts regarding ads. If there are too many ads on your own site, this is not a direct ranking factor. However, these many ads can leave a disturbing impression on users and thus lead to them leaving too early. Therefore, care should be taken to ensure that a user's stay on the website always has added value and leads them to the next page.
Google My Business keyword recommendations revised again after a short time
For a short period of time, Google recommended using relevant keywords in the description of the Google My Business entry in its own article to improve local findability. A few days later, this part of the text was removed again. There has been no statement from Google on this so far. However, it will now be even more difficult for users if Google withdraws such statements after a very short time.