How Cacto de Prata increased women's jewelry sales by 300%

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Photo by Andressa Barbosa
By Andressa Barbosa
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5 min read
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In: Super Success Stories
When Pérola Nunes, at the time just 17 years old and with a oman number dataset budget, decided to venture into the women's jewelry market, she never imagined that a few years later, her brand, Cacto de Prata, would become a success.

With determination and a series of strategic choices, the young woman from Piauí managed to multiply her sales and establish a company that today generates income and employs other people.

Want to know how she did it? Keep reading and we'll show you the steps that led to the consolidation of this entrepreneurial journey and the 300% growth in women's jewelry sales with the support of SuperFrete .

What you will see here:

A women's jewelry entrepreneur is born
The exchange of one dream for the discovery of another
Planning and total focus on the 925 silver store
The secret to increasing sales by 300%
How to make money selling jewelry online?

A women's jewelry entrepreneur is born
It all started on December 14, 2019, a date forever etched in the memory of Pérola Nunes, who ventured into entrepreneurship at just 17 years old .

With a budget of approximately R$1,000 to start sales, Pérola acquired the first products of what would become a consolidated brand in the women's jewelry market, Cacto de Prata .

“I started selling online from my room and I would go to my clients’ houses or to the city center by bus to deliver the items ,” he says.
About 5 years after founding Cacto de Prata, a brand of women's jewelry in 925 silver, Pérola has two physical stores, which also sell online , and employs 17 people, all with formal employment contracts.

In addition to the CLT framework, the company relies on other outsourced service providers that take care of human resources management and personnel department, marketing and social media, as well as various suppliers for stock and packaging .

The exchange of one dream for the discovery of another
Anyone who sees the Pearl of today and where Cacto de Prata has reached cannot even imagine how arduous the first steps of this journey were.

Did the young woman always dream of becoming an entrepreneur? No. The original plan was not even close to that . The main goal, nurtured for years, was to graduate in Law from the Federal University of Piauí (UFPI).

However, with the disappointment of failing to pass several attempts at university entrance exams, Pérola found herself in a dead end where the idea of ​​selling jewelry appeared like a light at the end of the tunnel .