How does an SEO agency work?
Posted: Tue Jan 28, 2025 6:36 am
In today's world, e-commerce has become a huge growth opportunity for all businesses and industries. Thanks to the massive increase in the use of smartphones and tablets, online buying and selling has seen huge growth globally in recent years. That's why having a web positioning agency, also called an SEO agency for the acronym Search Engine Optimization , is vital to increasing a brand's presence and sales in the digital market.
Through an optimized website and appropriate content, these digital marketing agencies aim to position your brand at the top of search results. Join us to find out more!
You may be interested in reading: Should you luxembourg number dataset in SEO if your company is located in Mexico?
Objectives of an SEO agency
Search engine optimization seeks to better position a website in search engines such as Google, Bing and Yahoo . This is achieved by optimizing the structure and content of the website, using relevant keywords and creating valuable content for the target audience.
What are search engines?
Search engines are computer systems that search, collect and sort information on the Internet . They use algorithms to recognize keywords and featured content and present the user with an ordered list of the results obtained. The work carried out by an SEO team aims to ensure that your website increasingly obtains better positions on this list.
Natural or organic positioning
Organic positioning refers to any effective SEO strategy , that is, when positioning is achieved through valuable and optimized content, without paid campaigns.
While this process may take longer than a paid campaign, the result is usually more secure and long-lasting.
Strategies used in organic positioning
In order to achieve this objective, positioning agencies carry out this list of strategies:
1. Keyword research
In Spanish, known as keyword research , this strategy is essential to understand the concerns and interests of the target audience . It consists of investigating what the users we are going to address are looking for and how they do it. Selecting the correct keywords allows us to subsequently develop effective strategies to position them in search engines.
2. Study of the competition
After conducting keyword research, competitive benchmarking is carried out. This helps create strategies that allow you to match and, subsequently, surpass the competition . Thanks to these studies, you can avoid using common words among brands, as well as find out which keywords are not being used, in order to take advantage of them and position them in favor of your brand.
3. Website architecture
At this point, the website begins to be structured. It must have three characteristics: accessibility, usability and architecture . That is, it must be accessible to all people and have tools and technologies designed and developed so that people with disabilities can have the same access to information as everyone else. In addition, it must have a certain degree of ease of access and navigation through a page in an intuitive, simple and fast way . Finally, it must have a coherent and orderly structure .
Through an optimized website and appropriate content, these digital marketing agencies aim to position your brand at the top of search results. Join us to find out more!
You may be interested in reading: Should you luxembourg number dataset in SEO if your company is located in Mexico?
Objectives of an SEO agency
Search engine optimization seeks to better position a website in search engines such as Google, Bing and Yahoo . This is achieved by optimizing the structure and content of the website, using relevant keywords and creating valuable content for the target audience.
What are search engines?
Search engines are computer systems that search, collect and sort information on the Internet . They use algorithms to recognize keywords and featured content and present the user with an ordered list of the results obtained. The work carried out by an SEO team aims to ensure that your website increasingly obtains better positions on this list.
Natural or organic positioning
Organic positioning refers to any effective SEO strategy , that is, when positioning is achieved through valuable and optimized content, without paid campaigns.
While this process may take longer than a paid campaign, the result is usually more secure and long-lasting.
Strategies used in organic positioning
In order to achieve this objective, positioning agencies carry out this list of strategies:
1. Keyword research
In Spanish, known as keyword research , this strategy is essential to understand the concerns and interests of the target audience . It consists of investigating what the users we are going to address are looking for and how they do it. Selecting the correct keywords allows us to subsequently develop effective strategies to position them in search engines.
2. Study of the competition
After conducting keyword research, competitive benchmarking is carried out. This helps create strategies that allow you to match and, subsequently, surpass the competition . Thanks to these studies, you can avoid using common words among brands, as well as find out which keywords are not being used, in order to take advantage of them and position them in favor of your brand.
3. Website architecture
At this point, the website begins to be structured. It must have three characteristics: accessibility, usability and architecture . That is, it must be accessible to all people and have tools and technologies designed and developed so that people with disabilities can have the same access to information as everyone else. In addition, it must have a certain degree of ease of access and navigation through a page in an intuitive, simple and fast way . Finally, it must have a coherent and orderly structure .