We’re talking about employer branding, which means converting your employees into company ambassadors; thanks to proper online communication, talent will come knocking on your door.
Today, all companies know what employer branding is, but only a few are making the most of it on social media. And social media offers the opportunity to attract talent simply, easily, and efficiently.
According to LinkedIn, 52% of candidates get information about the company through social media before sending their application.
Before we begin, let’s review some basic concepts:
Employer branding: what is it?
Employer branding is a term that refers to the image that a company conveys and its reputation in the sector as an employer.
The goal of these employer branding strategies is to position oman phone number data the organization as one of the best places to work to differentiate yourself from the competition, attract high-quality candidates and, at the same time, make your employees loyal to you.
And this is increasingly more important. Having a good reputation or not as a brand can have a big effect on a candidate’s decision and, ultimately, the company. According to LinkedIn:
75% of professionals will research the company before applying for a position
69% won’t apply if they see something they don’t like, even if they are unemployed
This is why attracting talent means working on your value proposition as employers and using social media to connect with your target audience.
Why Should We Use Social Media for Employer Branding?
Just like with any strategy, we have to think about the audience to whom we are addressing. If we achieve this first step, we then have to remember that the workforce is split between two generations, millennials and centennials, who are starting to join the workforce.
These people were born into the digital era and are used to using social networks to communicate, get information, and make connections. That’s why companies must be present on these channels to be able to connect and push employer branding.