Organic and advertising tools for conscious demand
Posted: Tue Jan 28, 2025 4:55 am
The main tool for responding to a conscious question of this type with our advertising is Google itself, followed by other search engines.
Organically, this definitely means SEO, but if we're talking about advertising, then we're talking about Google Ads (and Bing Ads and all the rest). Used properly, these tools are truly deadly, as they allow us to get between the user and the conversion at the right time.
In practice, we can imagine it like this: the user already has the money in hand and we components of a job seekers database have the possibility of appearing in front of him with our product that meets his needs.
Just play our cards well and conversion is almost guaranteed.
With Advertising Research Tool
Discover your competitors' advertising strategies
Instead, we talk about latent demand when the user is not actively moving towards conversion, but has somehow shown interest in a specific topic, product, service or product sector.
So let's talk for example about the user who follows certain pages on Facebook or Instagram, who participates in communities developed around what we sell, a brand or closely related.
So, if we want to stay grounded in reality, the classic example is the one that sees the user who starts following the Instagram page of your e-commerce : most likely he is not looking for your shoes at that moment, but he is equally likely a target user and will actually be able to buy from you in the future, if he has the need or if you create this need in him.
From the moment they start following you, they’ll see the content you post (organic reach permitting, but we’ll get to that in a second).
Organically, this definitely means SEO, but if we're talking about advertising, then we're talking about Google Ads (and Bing Ads and all the rest). Used properly, these tools are truly deadly, as they allow us to get between the user and the conversion at the right time.
In practice, we can imagine it like this: the user already has the money in hand and we components of a job seekers database have the possibility of appearing in front of him with our product that meets his needs.
Just play our cards well and conversion is almost guaranteed.
With Advertising Research Tool
Discover your competitors' advertising strategies
Instead, we talk about latent demand when the user is not actively moving towards conversion, but has somehow shown interest in a specific topic, product, service or product sector.
So let's talk for example about the user who follows certain pages on Facebook or Instagram, who participates in communities developed around what we sell, a brand or closely related.
So, if we want to stay grounded in reality, the classic example is the one that sees the user who starts following the Instagram page of your e-commerce : most likely he is not looking for your shoes at that moment, but he is equally likely a target user and will actually be able to buy from you in the future, if he has the need or if you create this need in him.
From the moment they start following you, they’ll see the content you post (organic reach permitting, but we’ll get to that in a second).