What to Write in a Soap Opera Sequence Email
Posted: Tue Jan 28, 2025 4:47 am
The Soap Opera Sequence is a communication technique borrowed from television soap operas, from which the various communication phases also derive, such as:
Setting the Stage
Drama and backstory
Hitting the wall
Breakthroughs/Epiphany Bridge
Soap Opera Email Sequence Diagram
1. Setting the Stage: Setting the Scene
With the first email you must create an immediate connection with the new subscriber, introducing yourself and mentioning a "mysterious" element , which has the purpose of leaving the reader in suspense and which should be benefits of reaching overseas chinese consumers in europe connected to the solution offered by our business. This step could be compared to the opening of the curtain and the entrance on the scene of the protagonist in the TV series.
2. Drama and backstory: The drama
In the second email, introduce your drama: talk about the vicissitudes you faced to get where you are now, without revealing how you overcame them. If you are familiar with storytelling , you may be familiar with the technique of "The hero's journey", where the hero must face countless trials before obtaining the reward. To do this, you can tell an episode of your past of maximum tension also called 'crisis' or climax.
Setting the Stage
Drama and backstory
Hitting the wall
Breakthroughs/Epiphany Bridge
Soap Opera Email Sequence Diagram
1. Setting the Stage: Setting the Scene
With the first email you must create an immediate connection with the new subscriber, introducing yourself and mentioning a "mysterious" element , which has the purpose of leaving the reader in suspense and which should be benefits of reaching overseas chinese consumers in europe connected to the solution offered by our business. This step could be compared to the opening of the curtain and the entrance on the scene of the protagonist in the TV series.
2. Drama and backstory: The drama
In the second email, introduce your drama: talk about the vicissitudes you faced to get where you are now, without revealing how you overcame them. If you are familiar with storytelling , you may be familiar with the technique of "The hero's journey", where the hero must face countless trials before obtaining the reward. To do this, you can tell an episode of your past of maximum tension also called 'crisis' or climax.