From a site created on WordPress, you can set up cross-posting to blogs and social networks using special plugins.
Social Networks Auto Poster (SNAP) Plugin
Allows you to post to a large number of social networks. Covers not only such popular platforms as Telegram, VKontakte, Facebook*, Instagram*, Twitter, YouTube, Google+, Pinterest, but also lesser-known ones.
If a user has one account in each social network, then he will use the service for free. If there are more profiles, then he will have to pay.
To install the plugin, you can use the instructions from the Internet, they are freely available.
Piston Poster Plugin
The plugin is known for its wide functionality. With its help, you can post RSS feeds and place unique articles on each site thanks to the tool for replacing words with synonyms.
Piston Poster has a paid and a free version. The choice of one of them depends on the number of daily publications and the need for additional features.
For example, if a user has morocco email list up to 7 accounts, posts no more than 10 articles per day, and uses one RSS feed, the free version will suit him. In other cases, the subscription fee will be from 5 to 30 dollars per month.
Rules for effective crossposting
To reach the maximum number of the target audience, entrepreneurs maintain accounts in several social networks at once. But most users also register on several platforms, and they are not interested in reading the same articles on each of them. Therefore, they will subscribe to the entrepreneur's community only in one social network, and will ignore all the others. Thus, the businessman will lose part of his target audience.
What can be done to prevent this from happening? Below are some recommendations.
Publish different content
It is best to create unique content for each social network, since they have different target audiences.
For example, Facebook* users are interested in news, educational courses and luxury brands. They will enjoy edgy, provocative content that they can discuss with friends.
On VKontakte, people prefer to look for entertainment and communicate with friends. They rarely create their own content, but they willingly share other people's, because they are subscribed to a huge number of communities. To interest VKontakte users, you can use surveys, quizzes, viral articles or videos that you want to share.
On Instagram*, people share their photos, eagerly look at others', read captions and leave comments. The audience of this social network is mostly female, so content on topical issues will not be relevant. But articles about beauty, health, children and self-development will go down well.
If there are no physical or material resources to create unique content for each social network, you can cross-post the same article, changing it slightly each time.
Original title
The title not only conveys the general content of the article. It can also create the right mood in the audience, interest users, and encourage them to read the post to the end.
Headlines should correspond to the general concept of the social network. For example, in VKontakte they can be light and funny, in Facebook* — sarcastic.
Different posting times
You can publish the same article on each social network on its own day. Then users who missed the material on one platform will see it on another.
An important nuance: for delayed cross-posting, you need to have ready content for two weeks in advance
What else should not be forgotten
Do not use copy-paste in article announcements. Create only unique descriptions for each site.
Change link anchors, keywords and title.
Create groups on social networks and attract a thematic audience.
Post announcements to the article only after it has been indexed on the site. In social networks, it is recommended to publish a link to the main article with a short description.
Don't neglect your social media communities. Treat them as a full-fledged website. Focus special attention on the profile's appearance. Its design and content should be interesting to users.
Expand your circle of friends by selecting them according to the site's theme.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
In conclusion of the article, it is worth noting that cross-posting is a fairly effective tool for promotion in social networks, despite its weaknesses. It is actively used by bloggers and SMM marketers. The effectiveness of the service can be increased by using it in combination with other promotion methods.
* Instagram and Facebook are organizations whose activities are recognized as extremist on the territory of the Russian Federation.