Study the structure of the pages
Posted: Tue Jan 28, 2025 4:23 am
Although it is not the rule, the page, in addition to being extremely informative, easy to read, concise, precise, with reliable sources and written by people seriously prepared on the subject (read this article that delves into the category of sites " Your Money or Your Life ") often presents a lot of text. This is because the subject, for example hypochondria, is explored and detailed according to the most frequent searches of the user, following the search suggestions shown by Google Suggest.
The user who searches for a topic precisely, without detailing the query, is in a very early stage of information gathering. He is not yet thinking of looking for a specialist who treats hypochondria. He is simply looking for what some of the important considerations it is, perhaps to understand if he himself, or some relative or friend, may suffer from it.
So, if I want to position myself for "hypochondria", with the personal website of a specialist in the treatment of hypochondria, I will have to write a text that goes into detail about many of the basic aspects searched by the user (what it is, what are the causes, what are the symptoms, what are the remedies, etc.) and optimize it for easy use (index, headings, internal links, images, etc.).
However, I must not forget to also optimize the page (and the entire site) for all known SEO factors. But above all, consider working on the usability of the mobile version of the page, on the page loading speed , on the TTFB (Time To First Byte), on readability (font and size, good formatting) and try to be able to answer users' questions in the most precise, simple and concise way.
The user who searches for a topic precisely, without detailing the query, is in a very early stage of information gathering. He is not yet thinking of looking for a specialist who treats hypochondria. He is simply looking for what some of the important considerations it is, perhaps to understand if he himself, or some relative or friend, may suffer from it.
So, if I want to position myself for "hypochondria", with the personal website of a specialist in the treatment of hypochondria, I will have to write a text that goes into detail about many of the basic aspects searched by the user (what it is, what are the causes, what are the symptoms, what are the remedies, etc.) and optimize it for easy use (index, headings, internal links, images, etc.).
However, I must not forget to also optimize the page (and the entire site) for all known SEO factors. But above all, consider working on the usability of the mobile version of the page, on the page loading speed , on the TTFB (Time To First Byte), on readability (font and size, good formatting) and try to be able to answer users' questions in the most precise, simple and concise way.