Bonus Tip Black Friday Referrals
Posted: Tue Jan 28, 2025 4:02 am
In my consulting business I have different types of clients, among others I deal with a company that sells professional online courses on a proprietary platform and already in 2018 we took advantage of Black Friday by applying a strong discount that brought us a 200% increase in sales in the month of November!
The best way to take advantage of this opportunity is to approach Black Friday strategically, so as to maximize advertising investment and optimize sales.
So let's get to the main point of this article:
How to make the most of Black Friday and what marketing ideas to implement to what makes overseas chinese in australia data valuable asset increase sales?
By analyzing my client's sales data, I realized that during the weeks leading up to Black Friday, purchases naturally decreased. No one had told customers that there would be a promotion, so users are now so used to this tradition that they expect promotions. For this reason, this year, we decided to use this awareness strategically to increase sales.
An interesting idea could be to launch a Referral campaign for Black Friday . You could offer a cashback to those who refer a new customer or give "points" to use during the year to have favorable prices on your products.
This way you will also reach offline and your audience could become the vehicle of your promotion.
Finally, take advantage of a few more days. When you plan your promotion, plan to extend it by a few days and not necessarily by communicating it from the beginning of the campaign! On November 29th, everyone will be busy with purchases and perhaps not everyone will take up your offer. By extending your promotion by a few days, you will have the opportunity to increase your earnings.
What do you think of this approach to Black Friday?
Do you have anything else to suggest? Do you want an opinion on some ideas tailored to you? Comment on the article: I await your questions, your suggestions and why not, your doubts.
The best way to take advantage of this opportunity is to approach Black Friday strategically, so as to maximize advertising investment and optimize sales.
So let's get to the main point of this article:
How to make the most of Black Friday and what marketing ideas to implement to what makes overseas chinese in australia data valuable asset increase sales?
By analyzing my client's sales data, I realized that during the weeks leading up to Black Friday, purchases naturally decreased. No one had told customers that there would be a promotion, so users are now so used to this tradition that they expect promotions. For this reason, this year, we decided to use this awareness strategically to increase sales.
An interesting idea could be to launch a Referral campaign for Black Friday . You could offer a cashback to those who refer a new customer or give "points" to use during the year to have favorable prices on your products.
This way you will also reach offline and your audience could become the vehicle of your promotion.
Finally, take advantage of a few more days. When you plan your promotion, plan to extend it by a few days and not necessarily by communicating it from the beginning of the campaign! On November 29th, everyone will be busy with purchases and perhaps not everyone will take up your offer. By extending your promotion by a few days, you will have the opportunity to increase your earnings.
What do you think of this approach to Black Friday?
Do you have anything else to suggest? Do you want an opinion on some ideas tailored to you? Comment on the article: I await your questions, your suggestions and why not, your doubts.