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Measurable : The actions carried out in digital marketing are measurable in real time, which allows for continuous and immediate adjustments. Segmentable : There is the possibility of targeting campaigns to the desired segment through audience settings in the campaigns. According to their behavior, interests, demographics, location, etc. Cost-effective : Digital marketing actions are usually cheaper than their traditional marketing counterparts. Returns on investment are also usually higher than the investment made. Types of strategies in digital marketing Within the digital marketing strategies, which we will name below, we can group them all into two main types: organic and paid .


Both have their advantages and overseas chinese in worldwide data disadvantages, as well as their own development challenges. channels and platforms, just in different spaces. But they are mutually reinforcing when combined, as paid marketing offers more immediate and precise results, while organic marketing is more lasting, reliable and natural. Short definition: Organic digital marketing: It is based on unpaid techniques for creating content that naturally attracts users. Paid digital marketing: advertisements and content are created and paid to be published. It reaches and attracts users in a more direct and immediate way.


Distinguishing features: Investment: In organic, you do not pay to publish the content, but there may be costs in generating the content, while in paid, you pay for both generating and publishing the content. Time: Organic usually requires more time and resources, while paid is more immediate. Results: It takes longer to position organic content and it is more difficult than doing it through paid content, but in exchange they last much longer and their maintenance is free or very cheap. Credibility: Organic content is more natural and integrated, which generates trust, since the content does not seem forced or sold.