Define the Persona the message and the CTA of the content

[shaownhasan]

“Mine will be a text that describes the main tourist destinations in Tuscany, therefore my task will be to provide the reader with all the information necessary to best plan a possible vacation” .

Ok, we agree on this. However, I wonder, what kind of emotion do we want to evoke in reference to the experience we are proposing and, in some ways, “selling”? Do we want to arouse amazement? Create curiosity? Sell the idea of ​​benefits of using our homeowner database Tuscany as an ideal place to escape from the chaos of the city? Or even sell the idea of ​​Tuscany as a place for food and wine tourism just a stone's throw from home?

This is just one example, and one of the easiest ones at that. What matters is knowing that the objective of a content helps us to better define the key to understanding what we are about to write and, therefore, to make the subsequent writing process easier. Logically, the objective of a content cannot exist without other elements, such as the recipient or the message .

Let's move on to the best writing practices for SEO
We haven’t picked up a pen or a keyboard yet. But we have a clear goal, around which we prepare to write an article , a Web page or a post .

Well, who is the intended recipient of the content we are about to write?

Much has been said about Buyer Personas : perhaps not enough emphasis has been placed on the importance of their definition within the overall communication process and a web marketing strategy. Certainly, the correct definition of Personas improves SEO and for this very reason it cannot be excluded from the checklist of the perfect SEO copywriter .