What does Google say about Bert?
Posted: Tue Jan 28, 2025 3:39 am
"These changes are geared toward improving language understanding, especially for more linguistic/conversational queries, as BERT is able to help Search better understand the nuance and context of words in Searches and better match those queries with useful results. Especially for longer, more conversational queries or searches where prepositions like "for" and "as" matter a lot to the meaning, BERT will be able to understand the context of words in the query. This all makes search feel more natural."
SEO and Google BERT
Bert is a pre-trained natural language processing approach that can be used on a purchase shareholder database large corpus of text. It handles tasks such as entity recognition, some speech tagging, and question answering among other natural language processes. Bert helps Google understand natural language text from the web.
Google's BERT update improves how Google understands search queries.
BERT analyzes search queries, not web pages, so from an SEO perspective it becomes more important in terms of using words in more precise ways. Low-value content may not be helped by the Google BERT update.
Voice Search (and BERT)
How can we improve the user experience and content search by leveraging voice search? We talked about it in the latest episode of #SEMrushRisponde.
SEO and Google BERT
Bert is a pre-trained natural language processing approach that can be used on a purchase shareholder database large corpus of text. It handles tasks such as entity recognition, some speech tagging, and question answering among other natural language processes. Bert helps Google understand natural language text from the web.
Google's BERT update improves how Google understands search queries.
BERT analyzes search queries, not web pages, so from an SEO perspective it becomes more important in terms of using words in more precise ways. Low-value content may not be helped by the Google BERT update.
Voice Search (and BERT)
How can we improve the user experience and content search by leveraging voice search? We talked about it in the latest episode of #SEMrushRisponde.