Facebook Ads budget for lead generation campaign

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This is a lighter conversion action that aims to collect data from prospective customers interested in the product or service we are offering. Compared to the first method that included sales, here we are in an intermediate path that always aims at sales but is not yet at the end of the funnel . This is why you have the possibility of saving (compared to the eCommerce campaign) in the test phase by reducing to 3 campaigns (2 for prospecting and 1 for retargeting).

The minimum price below which we cannot go is €12-15 per day for the direct marketing with fantuan database prospecting phase and €5-8 for the retargeting phase, which multiplied by 31 days makes a total of €620.


example facebook ad to collect leads
3. Facebook Ads budget for a brand awareness campaign (to increase brand awareness)
If your goal is to increase brand awareness by working for local businesses in the area, a lot will depend on the area you are in.

You need to figure out how many miles your customers are willing to travel to come to your store.

For a test, I recommend a budget of €10-15 per day if you want to target a large city, €5-10 per day for a medium-sized city, and €5 per day for a small city. Each budget, as with other campaigns, should be divided into a prospecting campaign and a retargeting campaign.