Social media and sales go hand in hand. All you have to do is log on to Facebook or Instagram to see offers for products and services.
Consumers use these platforms to search for information and make purchases, so adopting a CRM for social networks can be the missing piece to optimize your sales channels once and for all.
If you still don't know how it works and why you should integrate it into your business, continue reading and find out:
What is a CRM in social networks?
Why use CRM for social media?
What is the best social CRM?
What is a CRM in social networks?
A CRM is a software that is used to manage customer relationships from a single place. In social media, it is a system that manages the data of prospects and customers who interact with your company through these channels.
With social media CRM free philippine number for whatsapp software, you can monitor mentions of your business, respond to comments and messages, track your followers, and analyze the effectiveness of your social media strategy.
Considering that Facebook, Instagram and WhatsApp are the most used social networks, centralizing interactions with your customers on these platforms will surely improve communication and the relationship with your audience.
The data proves that they are a medium that users prefer:
74 % of users trust their social networks when making their purchasing decision;
55 % follow companies on social media to learn about products.
Below we tell you how to manage your clients on social networks.
Why use CRM for social media?
According to a sales trends study conducted by Zendesk:
41% of sales leaders say customers prefer to communicate digitally;
38% of sales leaders said customers want to shop online .
These data - together with those mentioned above - show that customers look for information before making a purchase and use different online channels to do so.
When consumers interact on social media, they share a stream of information with your business that you can't ignore.