The most suitable resource, for whom?

[shaownhasan]

I often have to design the editorial plan for a blog managed as a stand-alone project or as an internal appendix of a larger corporate project. The most common mistake I have seen so far is to conceive content starting from a keyword research that selects keywords related to phrase matching as article titles. I have seen blogs with articles like:

Almond nail reconstruction
Pointed nail reconstruction
French nail reconstruction
Nail reconstruction + (insert a random thing)
If you develop the editorial plan of a blog starting from these findings, the result will be cold , impersonal and all in all predictable. If in the articles you also take care to always insert the same number of words divided into the why purchase dentist database from us same number of paragraphs, embellished with the same number of images, the overall picture will resemble a pile of old newspapers… good for wrapping fish.

The work that I suggest you do upstream is a segmentation of the target audience with tracking of " personas " profiles. To stay with the previous example, nail technicians can be of interest to mothers, teenagers, brides, so we already have three types of extremely complex audiences because they are full of related interests that can be included transversally in my editorial plan.

That said, beyond what to write, there would be work to be done on the page layouts at the level of the four pillars of semiotics applied to the web:

Textual sign
Chromatic sign
Iconographic sign
Photographic sign
Here the work is to make the use of content convenient for people who fall within my target audience. It is to make them stay on the page those twenty extra seconds that for me are crucial, because they mark the difference between abandonment and conversion .