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Digital marketing has become a key tool for companies looking to grow in the online environment. However, the variety of terms used can be confusing for those new to the field. To help you better understand the most relevant concepts, we have created a digital marketing dictionary to help you get up to speed. Digital Marketing Dictionary TO Reach: who see an ad or content, measuring its ability to effectively reach the target audience. Algorithm: Set of rules that determine how digital platforms prioritize and display content. Analytics: The process of collecting, measuring and analyzing campaign data to evaluate campaign performance, optimize strategies and make decisions based on measurable and objective results.


Automation: Using software to automate repetitive amazon database marketing tasks B Blog: A written content platform that helps engage and educate your audience, improve SEO, generate leads, and build authority in your brand's industry. Branding: The process of building and managing a brand's identity, including its name, design, values ​​and perception, to differentiate it and generate an emotional connection with the public. Buyer Persona: A detailed, fictional representation of your ideal customer, based on real data and behavior, that guides personalized strategies to meet specific needs and improve results. C CRO: The process of improving a website or digital strategy to increase the conversion rate by optimizing key elements such as design, content, and user experience.


CTA: Phrase or button that invites the user to perform a specific action, such as “Buy now” CTR: Click-through rate that a link or ad receives, calculated as the percentage of clicks in relation to the total number of impressions. Community Manager: Professional in charge of managing a brand's online presence, interacting with the audience, creating content and fostering relationships to strengthen community and loyalty. Evergreen content: Material that remains relevant and useful over time, such as guides or tutorials. Conversion: Occurs when a user performs a specific action, such as making a purchase, subscribing to a newsletter, or completing a form, becoming a customer or lead.