The benefits provided to businesses by CA services are obvious, but the process of its implementation is often associated with overcoming many obstacles.
Firstly, many marketers have to convince the company management of the need to use this tool in their work and, accordingly, pay for it. As a decisive argument in favor of connecting end-to-end analytics, you can show how a regular management report differs from one created by the service.
The key difference is the ability to trace the connection between a marketing campaign on a specific channel and subsequent sales growth. Without CA, it is impossible to determine whether the advertising worked, how effective it was, whether it caused an increase in customer interest, or whether they came from other sources.
End-to-end analytics allows you denmark email list to get a clear picture of which advertising channels, campaigns and keywords played a decisive role in attracting an audience. With such information, the seller can manage marketing campaigns much more effectively and spend the advertising budget wisely. The Roistat service claims that savings are up to 56%. If we assume a reduction in costs by even 30%, we are talking about 60 thousand rubles with monthly costs of 200 thousand rubles.
Problem 1: Sales Department
It is this structure that directly interacts with clients, receives data from them and enters it into a certain system, which is a source of information for analytics.
To get things going at this stage, it is enough to convince the sales department of the need to use a CRM system. The difficulty is that sales people resist this in every possible way, because they consider CRM to be something unnecessary and even harmful to themselves.
This resistance can be overcome if the CRM meets certain conditions:
The manager will evaluate:
Simplification of routine actions that previously caused inconvenience;
No duplication of other systems and functions, only their replacement;
Automatic entry of all clients into the system;
Communication with clients (sending letters, calls, etc.) exclusively within CRM.
The manager will appreciate the opportunity to:
Receive detailed information on each employee and their actions;
Distribute leads depending on the manager’s performance;
Flexible development of sales KPIs and reporting.
Problem 2: Technical.