Beginner's Guide to Open Graph Meta Tags

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Search engines pay attention to behavioral factors, including the activity of websites on social networks. The Open Graph protocol uses the power of social networks in search engine optimization to the fullest, increasing the click-through rate of links to your site that users share in their profiles. This has a significant impact on the visibility and attractiveness of your website on the web.

The Open Graph protocol was created by Facebook. Why use it? To make the previews of web pages in social networks viewable. And in a global sense – to implement the idea of the semantic web. That is to standardize all the information in the World Wide Web to make it suitable for automatic processing.

Why implement Open Graph
Now Open Graph is supported by most popular social south africa number dataset and messengers:

Facebook;
Twitter;
Pinterest;
Viber;
Telegram;
WhatsApp.
The protocol also helps the "Recommended Content Blocks" feature of AdSense work better.

Let's take a closer look at what happens if you don't implement Open Graph on your site.

Facebook doesn't understand what elements to load in the preview, so it takes any picture from the page (it can even take an ad banner). In addition, it fully loads the header.

Several examples of pages with markup:

The preview looks more attractive and clickable because the markup includes the image, title and description we've selected.

Important: The title and description, if desired, can be different from the title and description of the web page.

Open Graph allows you to generate the desired snippet for the page preview in social networks.

Dive into our glossary for key SEO definitions to boost your expertise!

Basic Open Graph Protocol Tags
The markup provides many properties (tags). The main ones are:

3. og – The URL of the image that will be displayed in the preview.

The og:url is the canonical URL of the web page. It is used as an object identifier (web page). For example: