Tips for Creating Killer Content That Ranks On Top

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Content is one of the key website pillars that can make or break your rankings. It can increase your website’s visibility and drive many new visitors organically. Content helps you naturally increase your brand awareness and leave the competition behind.

Writing content that outperforms the competition and thrives in search results requires some key practices. Here are some effective and useful tips that will enable you to strengthen your content creation process.

Tip 1: Get ideas from your competitors’ content
The very first step before you start writing is to choose the topics you want to cover on your website. Don’t write about topics that only interest you. Try to discover the topics your target audience likes to read or search about.

The best practice is to:

1. Visit your competitors’ websites and perform a deep saudi arabia number dataset analysis using content analysis tools like Clearscope. This will help you determine what topics helped them rank higher and how they covered those topics. For instance, find out their targeted keywords, analyze the depth of their content, examine the overall structure, and find loopholes. Then, use this information to create better content; it can help you rank higher against your selected keywords.

clearscope

2. Make a list of the top topics that drove sufficient traffic to your competitors and save it for content creation.

Content analysis will also help you discover content gaps on competing sites and cover those gaps to gain more traffic. For instance, if your competitors completely ignore a few relevant hot topics, make a list and create content on those topics. This practice will surely help you attract more visitors from search engines.

Discover key content marketing definitions in our glossary to elevate your strategy!

Tip 2: Make sure your content is unique
Originality is one of the most important factors in quality content. Search engines will not promote unoriginal content. In fact, it will lower your site’s reputation and visibility.

You can get ideas from other people’s content, but don’t copy and paste it exactly or partially. This indicates your intellectual dishonesty, which search engines penalize. So, keep your content free of duplication from beginning to end and present the topic in your own words.

To ensure that your content is free of duplication, you can analyze it manually or run it through an online plagiarism checker. It accurately highlights any copied content, eliminating the need for manual review.