You are one of the hotel chains most highly rated by users in Spain. To what extent do you think digitalisation has help
Posted: Mon Jan 27, 2025 10:17 am
Víctor Mayans: I believe that online and offline go hand in hand these days. Digitalization is helping to automate processes and to ensure that people are focused on what really matters, which is providing value to the customer, taking care of them, and ensuring that the digital experience transmits the essence of the brand.
The corporate culture is key , as is the need for all teams to be clear tunisia phone number data about their impact. For example, working in a network and using digital communication media and project management. On the other hand, the partners and tools chosen based on the necessary resources are very important.
ARTIEM team
W: What are the main obstacles you have encountered in digitizing your brand?
VM: It is important to be very clear about what your brand is like and how to transfer that to the digital world. From how you navigate the web and what it conveys, the content it offers, the experiences you can have and the trust you convey. If I could talk about an obstacle it would be deploying everything in an orderly and timely manner without losing the essence.
According to TripAdvisor data in 2018, the ARTIEM Madrid hotel is the best hotel in Spain in terms of quality/price. What role do these types of technological platforms play in the business? How do they influence your digital marketing strategy?
Having a good ranking on these platforms is strategic and in our case it strengthens a model. It is of little use if the client does not end up believing that they have had a special experience. In Madrid we were clear about this objective and especially when it seemed that if you were not in the centre you could not compete. We have broken this stereotype. A good digital strategy without being supported by a good reputation and trust in the brand can collapse at any time. In addition, it is undoubtedly a great showcase.
ARTIEM Madrid
The corporate culture is key , as is the need for all teams to be clear tunisia phone number data about their impact. For example, working in a network and using digital communication media and project management. On the other hand, the partners and tools chosen based on the necessary resources are very important.
ARTIEM team
W: What are the main obstacles you have encountered in digitizing your brand?
VM: It is important to be very clear about what your brand is like and how to transfer that to the digital world. From how you navigate the web and what it conveys, the content it offers, the experiences you can have and the trust you convey. If I could talk about an obstacle it would be deploying everything in an orderly and timely manner without losing the essence.
According to TripAdvisor data in 2018, the ARTIEM Madrid hotel is the best hotel in Spain in terms of quality/price. What role do these types of technological platforms play in the business? How do they influence your digital marketing strategy?
Having a good ranking on these platforms is strategic and in our case it strengthens a model. It is of little use if the client does not end up believing that they have had a special experience. In Madrid we were clear about this objective and especially when it seemed that if you were not in the centre you could not compete. We have broken this stereotype. A good digital strategy without being supported by a good reputation and trust in the brand can collapse at any time. In addition, it is undoubtedly a great showcase.
ARTIEM Madrid