Salesforce: “Data is the key and obtaining accurate information is essential to achieving a 360-degree view of the custo
Posted: Mon Jan 27, 2025 10:16 am
And finally, we had to talk to a technology company. We interviewed Francisco Reverte , Senior Account Executive for the Tourism area of Salesforce . The company's job, according to them, is to put in the hands of tourism companies "the best tools to meet the demands of the increasingly demanding and sensitive customer, with a type of service where bad experiences are paid dearly in terms of reputation."
Francisco Reverte, Senior Account Executive for the Tourism area of Salesforce.
The main advantage that tools like Salesforce offer to companies peru phone number data is “getting to know their customers better thanks to new technologies like Big Data or Artificial Intelligence (AI), which is becoming a very important element to maintain profitability in the tourism industry and contribute to customer loyalty,” explains Francisco Reverte.
With more data, more information, more knowledge and more ability to create 360º campaigns that adapt to the audience, the channel and the moment, only in this way can brands stand out from the competition and attract the attention of consumers.
The metamorphosis of the tourism sector: 360º customer experience and innovation, key factors
All these interviews in tourism reveal the process of change that the sector is undergoing. It is a time of transition or metamorphosis, as we said in our report on tourism trends , in which all the actors are learning to adopt new technologies, make them part of their daily lives and get the most out of them. It is a long process, but one that most tourism organisations and companies are already in. In a short time, marketing and communication strategies will be conceived as a whole that includes both offline and online actions. In the end, the important thing will be to create coherent and differentiating brand experiences .
Francisco Reverte, Senior Account Executive for the Tourism area of Salesforce.
The main advantage that tools like Salesforce offer to companies peru phone number data is “getting to know their customers better thanks to new technologies like Big Data or Artificial Intelligence (AI), which is becoming a very important element to maintain profitability in the tourism industry and contribute to customer loyalty,” explains Francisco Reverte.
With more data, more information, more knowledge and more ability to create 360º campaigns that adapt to the audience, the channel and the moment, only in this way can brands stand out from the competition and attract the attention of consumers.
The metamorphosis of the tourism sector: 360º customer experience and innovation, key factors
All these interviews in tourism reveal the process of change that the sector is undergoing. It is a time of transition or metamorphosis, as we said in our report on tourism trends , in which all the actors are learning to adopt new technologies, make them part of their daily lives and get the most out of them. It is a long process, but one that most tourism organisations and companies are already in. In a short time, marketing and communication strategies will be conceived as a whole that includes both offline and online actions. In the end, the important thing will be to create coherent and differentiating brand experiences .