In defining the canvas method, Osterwalder says that the best way to describe a business model is to break it down into nine basic modules that reflect the logic a company follows to generate revenue. These modules cover the main areas of a business: customers, offering, infrastructure and economic viability.
Customer segmentation in your business model
Customers do not exist if you do not know who they really are. They are the basis of the business, so you must know them perfectly: geographically, demographically and socially (age, sex, country, province, studies, etc.). In this sense, you must detail as precisely as possible what type of person your product or service is aimed at in order to establish defined profiles.
The value proposition of your business
What do you offer consumers that makes you different from kuwait phone number data the rest? Your answer must be an innovative and different proposal that solves a problem or a need that your competitors do not cover.
Distribution channels in your business model
How are you going to get your product or service to the customer? Within your business model canvas , determine how you are going to communicate, reach and deliver your business's value proposition to your customers. The success of your project depends on the combination of these, since by integrating them, according to Osterwalder, you give the customer the opportunity to live an extraordinary experience , causing income to increase.
The relationship with customers in your business model
Find out how to attract your potential customers to turn them into real customers, keep them and make them grow. Study the methods you will use to achieve this, such as design thinking , because each client is unique.
The sources of income in your business model
Have you thought about how to monetize your business? What is the value that customers are willing to pay for your products? The value proposition on the canvas helps you define it. The way you are going to make money should also be clear from the start, both for you and for your customers. In this section, specify the payment systems you are going to accept (credit card, PayPal, bank