You will find that it’s easier to both get new contacts to meet with you the first time and get your clients to refer you internally to other people when you are requesting they attend a group meeting.
Simply put, meeting in a group is less threatening than meeting one on one with a salesperson!
Treat internal referrals as something you obtain from clients as a rule—not as an exception. They are vital to growth.
Not only do they help attract new projects, but they also help you broaden your network and maintain customer loyalty.
Current clients who refer you consistently to new business tend to stay clients for a longer period of time.
They want to stay because their entire network is in your community and/or because you have become a high trust and pervasive supplier to their organization.
I suspect over the next years we will see an even greater disparity in results between making cold calls with and without referrals.
The perceived risks associated with buying from a stranger greece telegram data in the mind of buyers aren’t going to go away and as a result, people are going to be more prone to sticking with whom they know.
Referrals keep you in the “know and trust” category in the minds of buyers.
I am always telling business owners and salespeople to get out and network but so many of them don’t follow my advice. There are many reasons but one of the biggest hurdles is approaching someone you don’t know; it’s a lot like cold-calling which most people hate.
Even I, as outgoing as I am, sometimes find it difficult to walk up to a group of people I don’t know and try to get into the conversation. But what’s the point of networking if I go to a networking event and only talk to the people I already know?
Granted, it might remind them to use my services if needed but to continue to expand my business I need to meet people, new people, as well.
The Networking Event
So, how do you walk up to a perfect stranger and strike up a conversation that could lead to sales? The first thing is: don’t think about sales. Don’t think about yourself. Think about getting to know the other person.
I’d like to get to know you but
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