However, proximity must not only be geographical
Posted: Mon Jan 27, 2025 9:41 am
During the lockdowns, the population mainly built local social and mutual aid networks through, for example, Facebook groups or WhatsApp discussions. These solidarity chains often continued after the lockdowns were lifted, making the importance of local communities even more visible. This desire to readjust the scale of the social is also seen in the large audience of the regional daily press: 19.3 million French people – almost a third of the population – read it every day, all media combined, according to an ACPM-One Next study .
It must gambling data portugal also be human, relational. And for this, there is nothing better than social networks, which have become one of the most used access channels to challenge or attract the attention of the media and journalists. Editorial teams are closer to citizens and can follow their community of readers, viewers or listeners to adapt their content, in particular. The teams in charge of social platforms for the media are thus increasingly donning the hat of mediator.
Even though social media is far from being the only way for journalists to address the public, the fact remains that these tools make them more accessible, provided that a very clear distinction is made between professional and personal accounts. Content published on personal accounts that may be perceived by some Internet users as being published "on behalf of" the editorial staff sometimes leads to mishaps, as recently at the New York Times .
It must gambling data portugal also be human, relational. And for this, there is nothing better than social networks, which have become one of the most used access channels to challenge or attract the attention of the media and journalists. Editorial teams are closer to citizens and can follow their community of readers, viewers or listeners to adapt their content, in particular. The teams in charge of social platforms for the media are thus increasingly donning the hat of mediator.
Even though social media is far from being the only way for journalists to address the public, the fact remains that these tools make them more accessible, provided that a very clear distinction is made between professional and personal accounts. Content published on personal accounts that may be perceived by some Internet users as being published "on behalf of" the editorial staff sometimes leads to mishaps, as recently at the New York Times .