The linear stream has also evolved. Web and mobile streaming services now replicate radio-like streams, allowing you to queue up music, a talk show, and more.
Spotify and Deezer are obvious examples, but the offerings are endless, and even video services like YouTube and Vimeo can now be considered alternative radio stations.
Let’s look at the grid of possibilities: live linear gambling data laos radio (Radio 1.0) is giving way to episodes and on-demand streams (Radio 2.0).
What remains is the less exploited aspect of live sequences: at first glance spontaneous and social, but also very targeted or customizable. This is the third wave: Radio 3.0.
The Third Wave
The latest generation of audio applications have a particular social dimension. They can be extensions of existing social networks allowing to chat or send audio messages (for example, Twitter launches audio tweets ).
Or, there are brand new social ecosystems that put audio at the heart of the system, like Clubhouse , Space or Voicehub . These can be quite confusing with hundreds of people spread out in “rooms”, supervised by more or less competent moderators. However, even in this case, we are starting to hear very well-produced and executed talk shows. With choice guests, clear rules of participation and a schedule that you can add to an agenda so as not to miss upcoming conferences.
How to Measure the ROI of Syndicated Campaigns
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