B2b cross selling: strategies and objectives
Posted: Mon Jan 27, 2025 9:18 am
B2B cross selling refers to techniques through which alternative services or solutions are presented or offered to those initially targeted by prospecting. That is, once the prospect confirms his or her refusal to be interested in the solution or service initially presented, other alternative products or solutions are used with the idea of generating a B2B lead and not losing the opportunity to have a commercial presentation with that prospect, even if it is with a different type of solution to the initial ones.
What is B2B Cross Selling?
B2B Cross Selling is a technique used to offer alternative solutions, services or products to those initially presented in an attempt to generate leads .
B2B Cross Selling Strategies
There are different strategies or means used to do Cross Selling to B2B companies and, although it is always interesting to combine actions depending on the seasonality, time frame, type of service, timing and customer target, as well as prospecting results (data that we can have very qualified thanks to previous actions with B2B telemarketing for example), it is interesting to consider one type of actions, strategies or others.
Among the most relevant and important strategies, we highlight:
B2B outbound sales for commercial prospecting cyprus whatsapp data direct contact with targeted leads (C-Level: CIO, CISO, CMO, CFO, …), generally using B2B telemarketing as the main medium, without ruling out the support and assistance offered by other types of strategies such as:
B2B Inbound Marketing , ideal for covering digital needs, such as branding, positioning, visibility, qualified traffic, etc. and obtaining short, medium and long-term results, mainly under the umbrella of services such as:
B2B Social Media
SEO and Link building
SEM and Display Ads .
B2B corporate communication to promote and highlight success stories, contracts, relevant news, etc. in media such as newspapers (press), blogs, social networks, etc. These strategies will provide fantastic support to optimize the results of B2B Cross Selling strategies with outbound, e.g.
B2B Cross Selling Objectives
There are different objectives that are pursued with B2B Cross Selling , among which are:
Increase conversion rate and get more SQL leads
Generate better qualified MQL leads
CRM enrichment
Orientation of strategies according to the results obtained, and when
Market segmentation according to the target penetration rate
Profiling, qualification and categorization of prospects
Visibility, and branding of brands, products and services in the market
Better positioning over direct competitors
These are some of the details of how we develop B2B Cross Selling strategies at DRV Sistemas, although without going into too much detail, as we treat each case, each client, each campaign in a particular and exclusive way, to provide a totally personalized service to our clients.
What is B2B Cross Selling?
B2B Cross Selling is a technique used to offer alternative solutions, services or products to those initially presented in an attempt to generate leads .
B2B Cross Selling Strategies
There are different strategies or means used to do Cross Selling to B2B companies and, although it is always interesting to combine actions depending on the seasonality, time frame, type of service, timing and customer target, as well as prospecting results (data that we can have very qualified thanks to previous actions with B2B telemarketing for example), it is interesting to consider one type of actions, strategies or others.
Among the most relevant and important strategies, we highlight:
B2B outbound sales for commercial prospecting cyprus whatsapp data direct contact with targeted leads (C-Level: CIO, CISO, CMO, CFO, …), generally using B2B telemarketing as the main medium, without ruling out the support and assistance offered by other types of strategies such as:
B2B Inbound Marketing , ideal for covering digital needs, such as branding, positioning, visibility, qualified traffic, etc. and obtaining short, medium and long-term results, mainly under the umbrella of services such as:
B2B Social Media
SEO and Link building
SEM and Display Ads .
B2B corporate communication to promote and highlight success stories, contracts, relevant news, etc. in media such as newspapers (press), blogs, social networks, etc. These strategies will provide fantastic support to optimize the results of B2B Cross Selling strategies with outbound, e.g.
B2B Cross Selling Objectives
There are different objectives that are pursued with B2B Cross Selling , among which are:
Increase conversion rate and get more SQL leads
Generate better qualified MQL leads
CRM enrichment
Orientation of strategies according to the results obtained, and when
Market segmentation according to the target penetration rate
Profiling, qualification and categorization of prospects
Visibility, and branding of brands, products and services in the market
Better positioning over direct competitors
These are some of the details of how we develop B2B Cross Selling strategies at DRV Sistemas, although without going into too much detail, as we treat each case, each client, each campaign in a particular and exclusive way, to provide a totally personalized service to our clients.