How to Use Customer Information for After-Sales?

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Did you know that using customer information to optimize the after-sales process is just as important, if not more important, than applying it to the sales process itself? However, you need to know the right way to do this if you want to win over the customer once and for all!

There is a lot of data that can be used to improve your after-sales service. You just need to be attentive and understand your customer's behavior.

How can customer information help after-sales?
When identifying the moment that can be called post-sale — characterized by the completion of the deal, when a prospect or lead finally becomes an effective customer —, it is important to start actions so that the relationship is maintained or even raised to a higher level, generating other sales or an upsell, for example.

There are many after-sales strategies in which lithuania number dataset information, even small data, can be useful, as long as you know how to apply it!

Gifts and discounts on special dates
If you have — and you should have — a complete record of all your customers, it’s very likely that you have their birthday among the data, right? So, how about using it to improve your after-sales service?

This can be done in a number of ways: you might notice that the customer has recently become interested in another product, and offer them a discount for their birthday (even better if it's early).

Another option is, if the purchased product allows accessories or additions, to offer them as a gift, if possible, or also at a discount.

Make it clear that you know what he bought and how that addition could help him get even more out of the product!

Follow-up
Follow-up is one of the main post-sales actions, and it must be carried out if you really want to keep the customer close. The strategy here is to maintain contact, mainly through automated solutions.

A few days after the customer buys the product, send them a marketing email asking what they thought (you can even conduct a survey to get an idea of ​​how well the product and even the company are accepted) and, of course, offer your customer service to answer any questions, and so on.