Using to Streamline Scoring and Follow-Ups
Posted: Mon Jan 27, 2025 9:02 am
79% of commercial media consumption time for 16-34 year olds is now spent on digital media. As young people adopt increasingly digital consumption habits , the 55+ generation appears to be experiencing something of a counter-digital movement , with increased reach, time spent and time shared across print, linear TV and live radio.
Media behavior virtually unchanged, except during lockdown
Despite the plethora of new platforms being launched, the gambling data canada media consumption patterns of adults in Britain have remained largely unchanged for 15 years: Comparing the shape of a media day in 2005 to early 2020, we find that consumers are still watching video in the evening, audio is still at its peak in the morning, viewing increases as the day progresses, and text reading is at a relatively low but consistent level throughout the day. The only exception is lockdown, which represents the first-ever deviation from these established patterns, with a rise in text media throughout the day, a shift in the morning audio peak to midday, a sharp rise in the evening video peak, and an increase in internet use.
But while formats appear stable through early 2020, the channels on which this content is consumed are changing.
An interesting element in the change in behaviour is that it is younger audiences (16-34) who are leading the shift towards subscription video and audio services in non-commercial media. Older generations remain loyal to BBC TV and radio, although here too subscription services are growing slightly.
A remixed media day
Comparing the overall media landscape for all adults at the start of 2020 to the lockdown, we see the impact of changes in daily life. Internet usage , largely driven by workplace use, buying tickets for travel or events and checking the weather, is understandably down significantly. Commercial television maintains its top spot in terms of reach and time spent, while viewing time has increased across all video platforms. Despite the rapid growth of video communication platforms such as Zoom, the study sees little evidence of a widespread digital revolution over the past year, with online video consumption increasing by 11% overall.
Media behavior virtually unchanged, except during lockdown
Despite the plethora of new platforms being launched, the gambling data canada media consumption patterns of adults in Britain have remained largely unchanged for 15 years: Comparing the shape of a media day in 2005 to early 2020, we find that consumers are still watching video in the evening, audio is still at its peak in the morning, viewing increases as the day progresses, and text reading is at a relatively low but consistent level throughout the day. The only exception is lockdown, which represents the first-ever deviation from these established patterns, with a rise in text media throughout the day, a shift in the morning audio peak to midday, a sharp rise in the evening video peak, and an increase in internet use.
But while formats appear stable through early 2020, the channels on which this content is consumed are changing.
An interesting element in the change in behaviour is that it is younger audiences (16-34) who are leading the shift towards subscription video and audio services in non-commercial media. Older generations remain loyal to BBC TV and radio, although here too subscription services are growing slightly.
A remixed media day
Comparing the overall media landscape for all adults at the start of 2020 to the lockdown, we see the impact of changes in daily life. Internet usage , largely driven by workplace use, buying tickets for travel or events and checking the weather, is understandably down significantly. Commercial television maintains its top spot in terms of reach and time spent, while viewing time has increased across all video platforms. Despite the rapid growth of video communication platforms such as Zoom, the study sees little evidence of a widespread digital revolution over the past year, with online video consumption increasing by 11% overall.