How an SDR in B2B sales can help ICT

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SDRs , also known as business development managers or lead qualification managers, are key players in any B2B sales strategy in ICT companies . Sales SDRs are responsible for ensuring that contacts that come through marketing or sales can be converted into qualified leads and the percentage of sales is increased.

Through prospecting and careful customer research, the SDR can help salespeople turn those sales opportunities into actual sales.

Why an SDR is necessary in B2B ICT sales
In large companies, marketing and sales managers are often different people and head complementary departments that can sometimes even seem to be in conflict, with different objectives. The sales SDR is a kind of bridge between both realities, their objective is to ensure that all the sales strategies defined by marketing can be executed by salespeople with the highest success rate. They are dedicated to closing deals, but they do not have the overview or the knowledge necessary to know when the potential customer target is the buyer persona that their company is looking for.

And the SDR in sales achieves this through prospecting, the exhaustive cameroon whatsapp data analysis of potential clients to detect their needs and who are ultimately responsible for the purchasing process. ICT solutions for companies are expensive products, whose purchasing decision requires a long maturation process in which more than one person is usually involved in the final decision. The SDR can identify the real needs of the company, know the predisposition to purchase and who will participate in the process.

VIDEO: SDR techniques to generate leads


Audio: SDR techniques to generate leads


Advantages of having an SDR in ICT sales
Thanks to SDR, the B2B sales strategy gains in different aspects:

We gain time, since prospecting in the technology sector is a complex process that requires special dedication that the salesperson cannot give, because he does not have the knowledge that the SDR has and because his main objective, let us not forget, is to close deals.
A more specialized B2B strategy . In the IT sector, a more specialized strategy must be used than in other activities. Thanks to the SDR, we can get to know our client's needs much better, the approach to purchasing managers is more personalized, which increases sales.

Coordination between the Marketing department and the Sales department in B2B ICT companies. The SDR becomes the bridge we mentioned above. It is the link between both departments and ensures that strategies are aligned more effectively.
In B2B sales of ICT solutions, it is necessary to have a good SDR in sales . We are in a different and much more limited market niche than in B2C, which requires a more refined performance.