However, is email marketing still ? The answer is yes. However, there is no success without a planned strategy. Email content needs to be personalized, automated and tailored to suit an individuals needs, interests and where they are in the buying cycle - driving them to take specific actions as they move through the sales pipeline.
Recently, Validity and Demand Metric conducted an in-depth email marketing study that has opened up the discussion around email marketing and its importance in the digital age. The organization examined which email tactics marketers are currently using, which are working, what challenges they are facing, and how they can better their email marketing efforts. The report summarizes the latest survey results and shares insights from more than 450 study participants.
Below, we take a look at what was online russian phone number discovered through this study and provide our own insight into the benefits and challenges that come with email marketing in 2021.
The State of Email Marketing in 2021 - Report Based Analysis
1. The Email Marketing Landscape Today
Email marketing is still one of the top performing channels for digital marketing however, according to the study mentioned above, only 8% of study participants reported that their email marketing strategies improved over the past year.
So, if email marketing is such a powerful tool, why is this statistic so low?
It is important to note that a variety of factors influence the success of email campaigns and this includes audience segmentation, content relevance and personalization. In order to have a successful email marketing campaign you need to do the research, understand your lead data, and create content that appeals to your leads and provides them with the right message, at the right time.
With the rise of Customer Relationship Management software such as HubSpot, email marketing strategy has become more streamlined and effective. These platforms provide automation, personalization and segmentation while measuring and tracking the success of each email campaign. This tactic allows for greater lead generation, conversion and customer retention. Therefore, in order to use the email marketing landscape to the best of your ability, you need to consider investing in digital transformation tools that optimise the process for the digital age.
This kind of strategic email marketing forms part of today's Inbound Marketing strategy. Inbound marketing is a process of communicating with high quality leads by providing them with information that they actually want to be informed about as opposed to the "spammy" email marketing of the past.
But sending out automated campaigns is not just about typing up a quick email, sending it to a mass audience and asking recipients to make a purchase - today, email marketing requires strategy, lead nurturing, and quality content designed to drive an action.
The goal of any email campaign is to get the user to take a specific action, and if the user does not open your email, does not understand the messaging of your mail and cannot find your Call-to-Action in the email - then your campaign will be for nought.
And this is why you need to understand your email objectives and create campaigns tailored to driving leads to take action.