Record growth of the advertising market

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27% of Russians want to communicate with companies exclusively via text, with people aged 25–44 most inclined to this method of communication.


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Source

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The Russian advertising industry is demonstrating confident growth and strengthening of its positions after radical changes in the market.

The Association of Communications Agencies of Russia estimated advertising volumes for the first quarter of 2024: according to the results of January-March, the market increased by a third and reached almost 190 billion rubles.