The platform is cloud-based and provides businesses with applications that have been created to streamline the customer experience, from attraction to lead acquisition.
What the Salesforce CRM can do for your healthcare business:
Data collection and management
Task automation
Digital marketing
Sales and marketing performance analysis
Builds great customer experiences through marketing and sales data collection and automation
Integration with a variety of platforms
Salesforce is more complex to navigate and learn than HubSpot however, like HubSpot, the platform provides healthcare professionals the opportunity to fully optimize their sales or admissions while managing data.
In order to help you decide which CRM will work best for your healthcare business goals, it is important we take a look at the common CRM features required for the healthcare industry.
HubSpot or Salesforce for Healthcare
Customer Relationship Management software is designed to enable:
Sales and customer relationship strategy
Lead generation and data collection
Manage customer relationships and communication
Provide a single platform for sales, marketing and customer service
Both HubSpot and Salesforce provide marketing, sales and service applications, so how do you go about choosing which CRM is better suited for your healthcare business if they complete similar tasks?
In this article we will comparea better informed decision when selecting the right CRM for your healthcare business:
Ease of use and implementation
Lead generation capabilities
Sales pipeline management
Pricing
Let’s dive right in.
1. HubSpot vs. Salesforce: Ease of Use and Implementation
Rolling-out a customer relationship russian phone number management system across a business and its teams can be quite overwhelming. This is especially true when it comes to the high-pressure health care industry. This is why ease of use needs to be considered in the decision making process.
Of course, ease of use is subjective based on an individuals personal preference and in this case, software experience. However, healthcare companies are vast and made up of a variety of individuals with different skillsets, this is why it is important you invest in a CRM that is intuitive and easy to understand.
When it comes to usability, HubSpot takes the lead. While Salesforce offers more menu customization options, it does come with a more complex setup and more complicated tools. This is why many Salesforce users have to employ the services of a Salesforce specialist account manager. An account manager will help your business set up Salesforce and assist your team on an on-going basis as they learn to use the platform to the best of its ability. With HubSpot, your team is able to learn quickly and HubSpot also offers e-learning solutions to help users as they go through the process.
In Conclusion: HubSpot is easier to implement and teach across your organization which will help your healthcare teams begin the CRM journey as seamlessly and quickly as possible. Salesforce will come at an extra cost as you will need to invest in a Salesforce specialist or account manager to guide you through the implementation process - and you will require a dedicated Salesforce account manager at any given moment.