Enrich your keyword lists, both SEO and PPC
Posted: Mon Jan 27, 2025 7:01 am
Keywords play a crucial role in both SEO and PPC (Google Ads and Bing Ads). You can do your initial keyword research separately, but it will be helpful to analyze your current campaigns to match their organic or paid counterparts.
For example, you could leverage your advertising data to find the most profitable keywords for your SEO campaigns. These keywords are clearly capable of attracting high-value customers who will generate revenue, so direct marketing with fantuan database consider giving them more importance in your organic SEO strategy.
To track your website’s daily rankings for your new set of target keywords, use SEMrush’s Position Tracking tool . You can set up targeting to analyze any specific geographic location and any type of device, including smartphones, tablets, or desktops.
monitor organic placements with position tracking
The same goes for your SEO campaigns. Find high-performing keywords that drive traffic to your site and consider optimizing some of your PPC campaigns for them. It’s also a good idea to look at keywords that you’re struggling to rank for but that you think could be crucial to you, and use those PPC campaigns to rank for them.
You can take a look at your Google Analytics reports to see which keywords are driving high-value traffic to your site. To find this report, click on "Acquisition," then "Campaigns," and then "Organic Keywords."
For example, you could leverage your advertising data to find the most profitable keywords for your SEO campaigns. These keywords are clearly capable of attracting high-value customers who will generate revenue, so direct marketing with fantuan database consider giving them more importance in your organic SEO strategy.
To track your website’s daily rankings for your new set of target keywords, use SEMrush’s Position Tracking tool . You can set up targeting to analyze any specific geographic location and any type of device, including smartphones, tablets, or desktops.
monitor organic placements with position tracking
The same goes for your SEO campaigns. Find high-performing keywords that drive traffic to your site and consider optimizing some of your PPC campaigns for them. It’s also a good idea to look at keywords that you’re struggling to rank for but that you think could be crucial to you, and use those PPC campaigns to rank for them.
You can take a look at your Google Analytics reports to see which keywords are driving high-value traffic to your site. To find this report, click on "Acquisition," then "Campaigns," and then "Organic Keywords."