Facebook develops guide with 10 best practices for brands on the network

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Facebook Brazil is preparing a guide with 10 best practices for those who manage brand or company pages on the network , with the aim of helping agencies and companies of all sizes to generate business results using the social network, which currently has 83 million users. Developed by Creative Shop, the creative division of Facebook Brazil , the manual contains 10 central recommendations, all presented through a statement and illustrated with national and international cases.

We already know that Facebook is a mass media , but the czech republic number dataset thing is to remember that, as a mass media, it also seeks profit, and so brands will have to pay to appear on the network. But paying alone is not enough. If brands do not create excellent content, they will not reach 83 million people. Users will simply ignore them.

An important detail is the fact that users spend more than half of their time on the network's “news feed” and this should therefore be the main focus of every brand strategy , always remembering that there is no ready-made formula for success, so the work must be increasingly exclusive and personalized not only to the segment, but to the brand specifically.

Below are the 10 brand practices recommended by Facebook:
A brand is a point of view – Don’t try to please everyone. Try to please a segmented audience and one profile at a time. This way, your publications will have better results.
Tell stories, not just facts – No one picks up their phone before bed and as soon as they wake up because of brands. In the newsfeed, brands compete with real stories from friends and family.
Cats: Only use this if you sell cat food – Brands are not on Facebook to get likes, but to generate business results. Quality is always more important than quantity in these cases.
Explore the power of images – This is essential. Take a beautiful, striking image or invest in photos that your friends could have taken. After all, a picture is worth a thousand words, right?
Text? Short – The average number of words used in each post is 16 and on Facebook, imagination should have a guaranteed space even in the text. Let the user complete their idea and participate by interacting in a positive way.
Mobile ready? Mobile Best – Today, Facebook has 58 million monthly active mobile users in Brazil. But brands should think about the audience that accesses mobile the most, looking for targeted posts and creating native content so that the user doesn’t need to leave the app when clicking on a video, for example.
Content creator and curator – It’s not just about creating content. Many brands do a great job of curating content, with a team that searches for and edits stories from real people about the brand.
Consistency, consistency, consistency – Don’t just tell a story once. Be consistent, otherwise the message won’t stick. Users are passionate about stories and people.
Art + science – On a technology platform, you can use the available tools to entertain your audience. You can also test, among a few people, which post has the most impact.
The right content for the right people – It’s wrong to talk to 83 million people in the same way. On this platform, you can talk to niches or segment your audience. By slicing up your audience, it’s also easier to leave the user with that feeling: ‘This post was made for me!’, which is great for the brand.