These metrics are not business goals

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Interview with Andrey Gavrikov. Online conference #EMB2B
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Interview with Andrey Gavrikov. Online conference #EMB2B
Completo Editorial
Completo Editorial
December 19, 2014
Presenter: Currently, many agencies in the Internet marketing market work with various tariffs. Payment is made based on traffic, calls, conversions, leads. How correct is this, and can these metrics be considered goals?

Andrey: , but they can be used in the company's marketing. If the company has an Internet marketer, or there is a third-party consultant who is able to build a full-fledged system, then it does not matter where, for example, to buy traffic. With a built system, you can buy contextual advertising, macedonia consumer email list see the final sales and understand how profitable it is, and how it corresponds to the business goals. If such a system does not exist in the company, and the company simply buys traffic, positions, impressions, etc., then these are meaningless metrics, since it is really impossible to evaluate how these metrics affect the final sales, and the entire business as a whole.