This is most likely related to decision making
Posted: Mon Jan 27, 2025 6:46 am
Example: in one company, 0.5% of customers made a purchase for a very large amount at a certain moment twice a year. They were registered as VIP clients in the system. No one thought about why they made purchases at that moment. After conducting an analysis, the reason for the purchases was found. Thanks to this circumstance, another additional service was formed, which subsequently increased the competitive advantages of this company.
Presenter : I will give an example from our practice. luxembourg consumer email list Once we discovered that in 1C the seasonality of sales was one, but in Google and Wordstat the seasonality was slightly shifted. We realized that advertising campaigns should have been started a little earlier.
Andrey : . People make a purchase decision in advance, and make a choice while searching on the Internet. The buyer first thinks, and then starts looking for something.
Presenter : It was difficult to figure out without some basic analysis, and because of the strong seasonal bias, we might be looking at the wrong data.
Andrey : Yes. Even a week from an advertising budget of 100,000 is 25,000 that can be thrown away just like that, or you can start an advertising campaign in advance and bring in additional clients.
Presenter : I will give an example from our practice. luxembourg consumer email list Once we discovered that in 1C the seasonality of sales was one, but in Google and Wordstat the seasonality was slightly shifted. We realized that advertising campaigns should have been started a little earlier.
Andrey : . People make a purchase decision in advance, and make a choice while searching on the Internet. The buyer first thinks, and then starts looking for something.
Presenter : It was difficult to figure out without some basic analysis, and because of the strong seasonal bias, we might be looking at the wrong data.
Andrey : Yes. Even a week from an advertising budget of 100,000 is 25,000 that can be thrown away just like that, or you can start an advertising campaign in advance and bring in additional clients.