The purchase cycle itself
Posted: Mon Jan 27, 2025 6:45 am
132_7.png
KPI at this stage is
engagement (time, depth, bounces, page chains, subscriptions).
Stage 5.
Many marketers make a big mistake in thinking lebanon consumer email list that the customer life cycle ends here. Although in reality it is less than halfway through.
132_8.gif
KPI at this stage:
sales (including deferred)
sales after returns from refusals (remarketing)
actions that lead to sales
Stage 6. After-sales cycle
After the purchase, there is a period of using the product or service (the so-called user experience (UX)), during or after which “pre-sale” may occur, and a positive or negative impression of the company as a whole and the goods or services provided is formed.
132_9.png
KPI at this stage:
LTV (lifetime value) - sales over time
the ratio of negative to positive and recommendations to friends
KPI at this stage is
engagement (time, depth, bounces, page chains, subscriptions).
Stage 5.
Many marketers make a big mistake in thinking lebanon consumer email list that the customer life cycle ends here. Although in reality it is less than halfway through.
132_8.gif
KPI at this stage:
sales (including deferred)
sales after returns from refusals (remarketing)
actions that lead to sales
Stage 6. After-sales cycle
After the purchase, there is a period of using the product or service (the so-called user experience (UX)), during or after which “pre-sale” may occur, and a positive or negative impression of the company as a whole and the goods or services provided is formed.
132_9.png
KPI at this stage:
LTV (lifetime value) - sales over time
the ratio of negative to positive and recommendations to friends