Contextual advertising: landing page features and working mechanics

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Useful material:
Competitor Analysis: How Businesses Can Find Unobvious Growth Points
retargeting , which we talked about above;
Leadforms are a form of advertising that allows you to obtain user contact information. The user sees the ad in the feed and leaves contacts without leaving the social network.

Statistics show that for 62% of B2B buyers, kenya consumer email list online search is one of the first resources they use to make a decision.

Contextual advertising is an online advertising in which the user is shown ads relevant to the context of the content he is viewing. This format allows you to show your ads to users interested in a product or service.
Contextual advertising mechanics are constantly updated, but most of Yandex's innovations, unfortunately, relate more to B2C. For example, the mechanics of conversion optimization in the B2B segment, which cannot boast a large number of leads, do not work as effectively.