Single Performance Campaign in Yandex.Direct: What Business Needs to Know

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Single Performance Campaign in Yandex.Direct: What Business Needs to Know
Anastasia Novikova
Anastasia Novikova, contextual advertising specialist, jordan consumer email list Traffic unit
July 12, 2024
Content
Unified performance campaign: what is it and why
Advantages and features of the EPC
Comparison of the capabilities of EPC and individual old companies
"Measure twice, cut once"
It is important to prepare for the transition in advance.
Attracting customers is one of the key tasks of every business. However, lead generation often causes difficulties, and when updating a familiar and most popular tool, it also causes a certain amount of anxiety.

Anastasia Novikova, a specialist in contextual advertising at the Traffic Completo unit , spoke about the features of the unified performance campaign (UPC), which recently appeared in Yandex Direct, and also explained the nuances that are important for business.

Unified performance campaign: what is it and why
Since May 22, Yandex Direct has only allowed you to create a single performance campaign (SPC) — a universal advertising campaign suitable for promoting most goods and services and combining all types of campaigns.